Before we start

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Setup Before We Start

  • Review existing social media presence
  • Collect brand imagery e.g. logo
  • Choose preferred social media platform
  • Identify typical customer profile (for targeted marketing)
    • Age range e.g. 30 – 50 years
    • Gender  – male or female
    • Location e.g. within 20 miles of Belfast
    • Interests e.g. family or gardening
  • Agree the objective for using social media e.g. Facebook likes, Twitter followers or clicks to website
  • Discuss business expectations/targets for using social media e.g. 200 Facebook likes in the first week
  • Agreement on the Social Clown’s strategic approach to marketing on social media (with any changes or bespoke ideas welcome for discussion)
  • Terms and conditions discussed and agreed