Starting with the basics

Social media page/profile set up – Ensuring all information is up to date and accurate.
Audience research and content strategy – Understanding your audience to ensure content is relatable.
Marketing strategy – Define goals and create a marketing strategy to achieve them.
Campaign set up and launch – Ad creation and content set up.

Optimisation

Profile/page audit and optimisation – Study the current status of the page and improve it.
Content strategy to maximise engagement – Working out what grabbed visitors attention and leverage that to create a future content strategy.
Ad account and recommendations – Study existing campaigns and optimise to achieve maximum reach and engagement.